Brand
Guidelines
Welcome to our guidelines hub of our brand assets.
We want to make it easy for you to use omniflow logo in your comunication while respecting our brand restrictions.
Versions
The logo has four versions: two in colors and two in high contrast. It should be applied whenever possible the color versions. When not possible to reproduce one of the main versions (in colors), there is a high contrast version. This should be used when there are limitations on the use of color, or the reproduction technique requires it so.
Clearspace
In order to preserve a good reading of the logo, it contains a margin for safety. This margin has a reference height of x, considering x as unit, the margin must be x in the whole periphery.
Minimum size
To ensure the readability of the reproduction in various scales, there’s been established a minimum dimension of 20 mm (length).
2 Colour specifications
Colors are a key element if the brand and should always be reproduced in a consistent way.
Colors should be reproduced whit the utmost fidelity, trying to find in each surface of reproduction it utmost approach, having as base the indicated colors, for each type of use.
Blue
PANTONE 2985 C #54c8e8
R84 G200 B232
C58 M0 Y6 K0
Black
#000000
R0 G0 B0
C0 M0 Y0 K100
White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
3 Typography in use
The official typography is part of the identity and should always be respected for any communication material of the brand is consistent. For all material associated to the mark (stationaty, brochures, posters, promotional items,) it is recommended the use of Proxima Nova font, adjusting the weights to the function.
Clean.
Modern.
Simple.
Proxima Nova
designed by
Mark Simonson.
